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The foundation of Roman and Raphaelson’s approach is efficiency. Executives and clients manage dozens of emails, memos, and reports daily. Writing better means delivering your message instantly without forcing the reader to hunt for information.

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: Speak with conviction and make your conclusions obvious. 2. Kill the Corporate Jargon

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Vague language creates ambiguity. Instead of saying, "We saw a significant increase in revenue last quarter," say, "Our revenue grew by 14% last quarter." 3. Formatting PDFs and Documents for Higher Impact

The book by Kenneth Roman Joel Raphaelson