is a legendary figure in direct-response marketing. He is famous for pioneering a specific style of email copy. This style treats daily emails as infotainment. His premium newsletter, Email Players , is highly sought after by marketers. The early issues, specifically Email Players 1 through 15 , form the foundational bedrock of his entire methodology.
If you try to please everyone, you please no one. Settle advocates for taking hard stances, using blunt language, and actively repelling people who are not a perfect fit for your business. Unsubscribes are not a failure; they are a metric of health. The "Day-in-the-Life" Hook
Ben Settle is a convicted felon (a story he does not hide, using it as a badge of honor). He is an anti-guru. He famously refuses to "grow" his business beyond a certain size because he values his time and sanity over chasing an extra zero in his bank account. His clients range from supplement sellers to B2B consultants to adult entertainment moguls.
Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells.
If you provide dry, textbook information, you become easily replaceable by Google or AI. Ben Settle - Email Players 1 - 15
Ben Settle’s monthly newsletter, Email Players , is widely regarded as a masterclass in modern email marketing. For over a decade, physical issues of this subscription-based digest have been shipped to marketers, freelancers, and entrepreneurs worldwide.
Later issues might get into advanced niche tactics, but 1-15 focus on the core skills: copywriting, story-telling, and email psychology. The "Pro-Email" Takeaway
Instead, these early issues introduce the concept of . The goal of an email is not to educate; it is to entertain the reader while pointing out a glaring problem that only your paid product can solve. 2. Character Development and the "Ben Settle Persona"
He treats the inbox like a Netflix series. is a legendary figure in direct-response marketing
The email begins with a compelling subject line and an immediate plunge into a story. This story often involves personal anecdotes, pop culture references, or historical events. The goal is to hook the reader's attention without immediately revealing the sales pitch. 2. The Transition (The Tie-In)
"The innovator is someone who constantly pushes the boundaries of email marketing," Ben said. "They're experimenting with new formats, technologies, and strategies to stay ahead of the curve. They're visionaries and pioneers in the industry."
from issues 1–15 (without copying the text):
A word of caution: be wary of any sites offering free downloads of the newsletter's content. These are likely unauthorized copies and may contain malware or simply not be the genuine materials. His premium newsletter, Email Players , is highly
"The analyzer is someone who obsesses over metrics and data," Ben explained. "They track every open, click, and conversion, and they use that data to inform their decisions. They're constantly refining their strategy to improve results."
He argues that every "No" frees up energy for the "Yes." For the email player, the only "Yes" is writing the daily email and shipping the product. This issue alone has freed thousands of marketers from the trap of "busy work."
While the newsletter has run for well over a decade, the first 15 issues represent a foundational masterclass. These early issues established the core framework that allows solo entrepreneurs, freelancers, and businesses to generate massive sales using short, daily, personality-driven emails.
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