In December 2013, co-founders Alex Katter & Jack Wise set up Gravity following several years working together at management company Twenty First Artists.
Songwriters and producers Nick Atkinson, Edd Holloway & Rachel Furner sign with Gravity for management.
One of the hottest bands of 2014 choose Gravity for management.
In March of 2015, Alex Katter was nominated for Music Week’s ‘Industry Leader Campaign’.
Multi-instrumentalist, writer and producer joins the management roster.
After performing on the BBC Introducing Stage at Reading & Leeds Festival, The Amazons sign their first record deal with Fiction (Universal Music).
Little Mix release mega hit Secret Love Song ft. Jason Derulo, co-written by Rachel Furner, entering the Top 5 of the UK Singles Chart.
The Amazons release their debut single on Fiction, premiered by Zane Lowe on BBC Radio 1.
Rachel Furner co-writes the official Children In Need single ‘All We Needed' by Craig David.
The Amazons become tipped by BBC, Apple, MTV and more as the band to watch for 2017.
The Amazons are nominated as ‘Best Breakthrough Act’ at The Q Awards in London.
The Amazons achieve a Top 10 record in the UK with their debut album, produced by Catherine Marks.
The Amazons’ debut record is listed as one of the albums of the year by NME, The Telegraph and Radio X.
Indonesian films are no longer just domestic hits; they are achieving unprecedented international acclaim and commercial scale.
: Currently the most subscribed channel in Indonesia (approx. 54.5M), specializing in high-stakes gaming reviews and food content. Ricis Official
While international platforms like Netflix and Disney+ Hotstar boast millions of subscribers, local and regional OTT platforms like , WeTV , and Viu have found immense success by focusing heavily on localized content. High-production-value Indonesian web series—often adapted from popular Wattpad stories or local novels—frequently outperform Hollywood blockbusters on these platforms. 2. Dominant Genres in Popular Indonesian Videos
Perfect for casual scrolling or keeping up with Indonesian celebrities, but serious cinephiles or music purists may want more curated options. Still, for daily entertainment and popular video needs, it’s a solid 8/10.
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Indonesian viewers are known for their high engagement rates. They don't just watch videos; they actively comment, share, remix, and drive trending topics globally. This high interactivity has turned the archipelago into a priority market for tech giants and entertainment conglomerates alike. Key Categories of Popular Indonesian Videos
The massive viewership numbers have translated into a robust creator economy. Brands have shifted substantial advertising budgets from traditional television networks to digital video campaigns. Hyper-localized influencer marketing is now standard practice, with brands leveraging micro-influencers who speak local dialects (such as Javanese, Sundanese, or Balinese) to build authentic consumer trust.
The Digital Boom: Exploring Indonesian Entertainment and Popular Videos
Indonesia’s national language is Bahasa Indonesia, but hundreds of regional languages exist. Videos that incorporate local slang, Javanese humor, or Batak expressions feel deeply authentic and generate immense regional pride. Indonesian films are no longer just domestic hits;
Content centered around family dynamics, respecting elders, and the annual holiday migration ( Mudik ) always resonates deeply. Emotional storytelling that highlights community warmth or bittersweet family moments consistently goes viral. Street Food and Mukbang Culture
The biggest names in Indonesian entertainment balance massive reach with relatable, everyday content: Atta Halilintar
Understanding this landscape requires looking at the unique blend of traditional culture, rapid mobile adoption, and a highly creative youth population. 1. The Platforms Dominating Indonesian Screens
This boom is echoed on streaming platforms. Domestic streaming giant Vidio has surpassed international competitors in Indonesia by monthly active users and overall engagement. High-budget local originals, coupled with visionary directors like Joko Anwar (whose 2026 releases like Ghost in the Cell are slated to screen in 86 countries), show the international appeal of Indonesian storytelling. Lifestyle, Food, and Travel Vlogging Dominant Genres in Popular Indonesian Videos Perfect for
The undisputed king for long-form content, talk shows, and official music videos. Digital podcast setups (pioneered by figures like Deddy Corbuzier) have largely replaced traditional TV talk shows as the primary medium for political, social, and entertainment discourse.
and censorship on digital media
: Director Joko Anwar’s latest horror-comedy, set in a notorious prison, is one of the most anticipated collaborations with Korean studio Barunson E&A.
